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YatriClub
Brand Identity System

A mark forged for timelessness.

YatriClub's identity is built to sit alongside Aman, Bentley, and Rolex. Every stroke is deliberate. Every negative space, considered.

YatriClub
Luxury Ownership
01

Logo Variations

Six sanctioned expressions. One unified identity.

YatriClub
Luxury Ownership
Primary · Horizontal
Website header, letterhead, business cards
YatriClub
Luxury Ownership
Primary · Vertical
Villa signage, welcome kits, luxury stationery
Icon / Mark
App icon, avatars, favicon
YC
Monogram
Foil embossing, cufflinks, key cards
YATRI · CLUB · HOLIDAYSEST · MMXXII · MUMBAI
Premium Badge
Certificates, awards, seals of ownership
YatriClub
Luxury Ownership
Wordmark
Editorial, wide banners, brand campaigns
02

Color Applications

Four surfaces. Four moods. All unmistakably YatriClub.

YatriClub
Luxury Ownership
Ivory Ground · Ink Mark
#F8F7F4
YatriClub
Luxury Ownership
Emerald Ground · Gold Mark
#0B3D2E
YatriClub
Luxury Ownership
Emerald Ground · Ivory Mark
#0B3D2E
YatriClub
Luxury Ownership
Charcoal Ground · Gold Mark
#1B1B1B
03

Color System

A restrained palette. Emerald and gold do the heavy lifting.

Deep Emerald
#0B3D2E
Primary · Corporate
Luxury Gold
#C8A74E
Primary · Accent
Ivory
#F8F7F4
Background
Charcoal
#1B1B1B
Body Text
Warm Sand
#E8DFC9
Neutral Warm
Forest Green
#163D35
Secondary Depth
Bronze
#8D6E3D
Secondary Accent
Soft Gold
#D9BF77
Highlights
04

Typography

An editorial serif in dialogue with a modern grotesque.

Display · Playfair Display
Aa
The Villa Solaris
RegularItalicSemiboldBold
Body · Inter
Aa
Buy one month every year in a curated luxury villa. Stay. Rent. Exchange. Earn.
RegularMediumSemiboldBold
Numeric · Manrope
₹29L
From
10%
Yield
12
Owners
05

Clear Space & Sizing

The mark breathes. Always allow room equal to the height of the ring.

Safe Area
YatriClub

Maintain minimum clear space equal to the height of the emblem ring on all four sides. Never crowd the logo with imagery, borders, or copy.

Minimum Sizes
16px · favicon
32px · UI
64px · print
96px · signage
06

Correct Usage

Guidelines for print, digital, signage, and everything in between.

Do
  • Use ivory or emerald backgrounds only
  • Preserve the safe area equal to the ring height
  • Use gold foil on physical premium collateral
  • Scale proportionally with vector output
Don't
  • Never rotate, skew, or distort the mark
  • Never place on busy imagery without a plate
  • Never recolor outside the sanctioned palette
  • Never use a drop shadow or gradient on the ring
07

Brand Applications

The identity in the wild — tangible, tactile, unmistakable.

YatriClub
Nomaan Qaiser
Founder & CEO
+91 99199 91877 · nomaan@yatriclubholidays.com
Business Card
Villa Solaris
Owner Access
YC · 5824 · A
Villa Key Card
YATRI · CLUB · HOLIDAYSEST · MMXXII · MUMBAI
for the discerning owner
Welcome Kit
App Icon
YatriClub
Letterhead
YatriClub
Villa Signage
YatriClub
Luxury Ownership
Retail Bag
Certificate of Ownership
Aarav Mehta
YC-2024-0187
Ownership Certificate
YatriClub
Digital · Website
YatriClub
Luxury Ownership

An identity crafted for permanence. To be inked on gold foil, embossed in leather, etched into brass, and rendered on every screen — unwavering.

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